We recently joined Durban’s business scene at Suncoast Barnyard for the unveiling of ROOTS 8.1 – Spark Media’s latest deep dive into South African consumer trends. From Umhlanga’s love of internet connectivity to uMlazi’s passion for Shein, Berea’s online grocery habits, and Toti’s quieter lifestyle, the insights were fascinating! Across 107 communities and 10.8 million households, ROOTS 8.1 maps hyper-local spending habits, from groceries and gadgets to banking and entertainment. The event buzzed with energy – Darren Maule kept the crowd entertained, The Final Countdown brought the throwback hits, and networking was on point. Generous auction prizes from The Cavern Resort Drakensberg, Sungubala Eco Camp, and Montusi Mountain Lodge helped raise R22 600 for the Animal Anti-Cruelty League – Durban & Pietermaritzburg, making the day both fun and meaningful.
