If you are on the lookout for local fashion, beauty and lifestyle offerings all in one luxurious destination you need to check out the iLifa Collective.
New to Sandton, it is the brainchild of Karin Vermeulen, who created iLifa, translated as inheritance in Xhosa, as a platform to bring successful South African and African entrepreneurs together. Spread across two floors you will find iLifa in Beauty and iLifa in Urban Luxury … showcasing mostly young up-and-coming talent that has already established a well-followed online presence and is now tapping into the retail sector.
The area gives off a relaxing yet sexy feel with comfy lounges, background music and some trendy offerings like tea tasting at the Nigiro Tea Boutique or a pick-me-up CBD coffee from Elixir. You can expect to find Native Child Natural Hair Bar, which is passionate about natural-based hair care, and Ayanda Naturals Body Shop, which makes the most divine soaps, and DJ Zinhle’s store Era by DJ Zinhle, with her timeless fashion accessories. You can gift that someone special with hand-crafted Hippolytas Chocolates or book a chocolate tasting experience for a group of friends. This space is a collective of all things lifestyle and luxury, all while supporting local hip and happening brands. It’s at the Davinci Hotel & Suites – easily accessible through the hotel’s street-side lobby.
Details: ilifacollective.com or follow @theilifacollective on social media.
Text: Megan Brett
