Nearly a century ago, Fisher-Price debuted their first range of wooden toys … and this week saw the launch of their latest collection. Fisher-Price Wood.
Timeless, perfect for children from six months to five years and designed to encourage open-ended play, these are toys which will last. Research from the company shows that 70 per cent of parents enjoy seeing their young family play with toys they used to enjoy as children, and 64 per cent prefer toys that can be kept in the family.
Made with wood from FSC-certified sources, these toys can withstand years of play so that they can be treasured for generations to come. The new line also speaks to parents who are looking for a more affordable, back-to-basics play experience for their children that is still fun, educational, and promotes healthy development.
And for many parents, watching their children play with these toys invokes a sense of nostalgia, as many wish they still had one of their own childhood toys for their children to play with. You’ll find them at leading toy stores.
Fisher-Price is a pioneer in wooden toys, launching their first ever line of toys – the original 16 Hopefuls – at the American International Toy Fair in New York in 1931. The range was praised for its beautiful aesthetics and charming play features, with Dr. Doodle being the first Fisher-Price toy ever sold!
To celebrate the South African Launch, Fisher-Price is donating Wood products to four WESSA-supported Early Childhood Development centers around South Africa, impacting the learning of over 430 children.
