Celebrating women in business: Erna Goodes

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Shining your light warms up people- “I believe in the power of a positive mind because what you can dream, you can achieve, coupled with a winning attitude because I don’t like to lose. I also know that shining your light in service will warm up people and create results.”

2001 was a career defining moment that Erna Goodes could not have anticipated as she joined the ranks in the RE/MAX brand. As the Broker Owner of RE/MAX First in Bloemfontein, she selects, appoints and train real estate agents to ensure the smooth running of the office, to optimise support given to agents, and attending to the needs of the staff.

“My main focus is to inspire and grow people, who will grow the business. I lead people to understand their strengths and set goals to reach their full potential. I established love as the centre of the business with a loyal and supportive family of agents and staff. I firmly believe loads of fun should be incorporated in the business,” says Goodes.

She expresses her pride in being part of the RE/MAX brand and watching it grow from 4 agents to 40. “Seeing people developing and becoming financially independent, creating better lives for their families, and constantly winning the Best of Bloemfontein is something I take pride in. [I’m also proud of] winning the RE/MAX National RE/MAX Passion award, winning the number 1 spot in the region every year and continuously ending in the top 5 single offices nationally,” says Goodes.

Goodes attributes their success to the consistency the brand shows. “The fastest will not necessarily win the race, but the most adaptable and consistent,” says Goodes.

As a loving wife, mother and grandmother, Goodes takes time to be with her family. “I love my family and spend as much time as possible with my husband, Barry, my children and grandchildren.”

Realising the importance of charity work, Goodes enjoys watching how the charity work they do impacts the lives of those who are less fortunate. “I enjoy seeing people not asking for a miracle, but becoming the miracle – the hope, encouragement, and uplifting society needs.”

For 2023, Goodes hopes to win every single accolade with a happy, fulfilled RE/MAX team.

“My focus in 2023 is to lead by example, to motivate my team to become even more successful, but to develop in all areas of their lives. I will continue to support my team through the world-class RE/MAX training programmes and personal attention. And to encourage them to use their God-given talents to the Glory of God – to not only live for themselves, but to change people’s lives,” concludes Goodes.

Get in touch: 051 447 4914

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