We all have a couple of pieces in our wardrobes that we keep on high rotation, year in and year out. These items transcend trends and seasons and give us our unique sense of style.
It’s no secret that denim is part of Woolworth’s hero collection and it has become the ultimate wardrobe hero fabric as it always stays in style and only varies in popularity depending on the fashion climate.
To ensure they get this right, Woolies gave fashion lovers a variety of denim styles in its latest Autumn/Winter 2024 (AW24) denim collection. RE: Denim focuses on versatility, durability, and eco-consciousness, bringing denim items for this and every season. Embracing the ethos of “Denim with a Difference,” the AW24 collection consists of pieces that seamlessly transition across seasons while remaining true to sustainability principles. The brand takes pride in its sustainable production processes, which minimise water and energy usage, reduce chemical usage, and incorporate eco-conscious washing processes.
The AW24 range offers a variety of denim pieces, from timeless jeans to modern jackets, catering to various styles, occasions, lifestyles and preferences. Head of Trends & Design for Woolworths Womenswear, Cordula List, says with attention to detail in every stitch, they offer the perfect fit, innovative design details, the latest trend piece, and, of course, the best value for money. Cordula adds their denim philosophy revolves around six key pillars: Comfort, fit, style, durability, value, and sustainability. “Comfort is paramount in every piece we create, ensuring effortless movement and a snug, comfortable fit. With a focus on fit, we tailor our designs to lift, shape, and cater to diverse body types.”
To shop the range, customers can visit their nearest Woolworths store, download the Woolies app, or shop online at www.woolworths.co.za.
