Nashua, a leading South African ICT solutions provider, offers tailored office automation, cloud, energy, and security services. With a national footprint and client-focused model, Nashua continues to innovate, most recently with the launch of its proactive service initiative, Nashua Blue Care.
Nashua, a well-established name in South Africa’s technology landscape, continues to evolve as a comprehensive ICT solutions provider. Founded in 1973 and now operating under Reunert Limited, the company has transitioned from a copier-focused firm into a diversified business offering a full suite of digital office technologies.
Originally launched as a subsidiary of the U.S.-based Nashua Corporation, the company shifted to full local ownership in 1993. Over the past five decades, Nashua has transformed from a copier supplier into a comprehensive ICT solutions provider. Today, it offers a wide range of services, including managed print services, cloud solutions, energy management, and security systems, all tailored to meet the evolving needs of its clients.
At Nashua, one phrase has echoed through the years and still captures its spirit perfectly: “Work hard, play hard.”
The company believes in giving 100% to everything it does – delivering results, supporting its clients, and constantly pushing itself to grow. “But we also believe in balance, in celebrating wins, and in creating a space where laughter and connection are just as important as performance,” said the team at Nashua.
Nashua’s culture is built on mutual respect, shared goals, and the kind of camaraderie that turns colleagues into friends. “It’s this dynamic – where excellence and enjoyment go hand in hand – that keeps our team motivated, passionate, and proud to be part of something bigger than themselves.”
One of the projects the company is most excited about right now is Nashua Blue Care – a brand-new service initiative designed with one goal in mind: peace of mind for clients.
According to the team, Blue Care goes beyond standard service plans. “It’s about building lasting trust through proactive support, preventative maintenance, and personalised care. We understand that our clients rely on their technology and systems every single day, and with Blue Care, we’re making sure they never have to worry about downtime or disruptions. It’s more than just a service plan – it’s a promise. A promise that we’re here, walking the journey with our clients, long after the installation is done. Because at Nashua, we don’t just sell products – we build partnerships that last.”
The team believe Nashua Blue Care is a game-changer – not just for the business, but for the industry as a whole. “In a world where service is often reactive, Blue Care is a shift towards being truly proactive. It’s about anticipating our clients’ needs before they become problems, and giving them the confidence to focus on what matters most – running their businesses.”
Text: JUSTINE FORTUIN / Photograph: SUPPLIED
