In spite of most of the city getting ready for the Durban July, fans and friends of Under Armour high-performance gear woke at sparrows and flocked to the Pavilion to stand in line for the official opening of its latest Brand House store. Located on the Cinema Level, the 228-square-metre retail space marks the 19th of its kind in South Africa. The brand invited influencers and sports enthusiasts to the launch, and among the guests was professional soccer player Kwinda Netshitangani and Dolphins women’s cricketer Nicole Archer (De Klerk). To add to the excitement on the morning, the first 30 shoppers received an exclusive goodie bag, ensuring a memorable and personalised shopping experience.