Think pink gin is just a photogenic trend? Think again. Behind the blush-toned drinks flooding your feed, is a spirited tale of innovation, femininity and one bold South African brand that put pink gin on the map.
When Musgrave Spirits launched South Africa’s first pink gin back in 2015, they weren’t just riding a wave – they were making it. Before then, pink gin was a globetrotter’s luxury, found in trendy bars from London to New York. Thanks to Musgrave, local shelves are now stocked with vibrant, rose-hued gins, each one a nod to the pioneering flair of that first pour.
But what makes pink gin so irresistible?
It’s backed by science Studies show women tend to prefer softer colours like pink. Pink gin naturally appeals to this instinct – no hard sell required.
It’s rooted in history From the post-WWII fashion scene to the First Lady Mamie Eisenhower’s famous pink wardrobe, the colour has long symbolised elegance, charm and femininity.
It’s a revival of the classics The Pink Lady cocktail reigned supreme in the 1930s-50s. Bartenders used grenadine not only for its blush colour but also to mellow the bite of bootleg spirits.
It signals good vibes Fans of pink are said to be outgoing, social and uplifting – aka, ideal company for your next sundowner.
It’s naturally beautiful Pink gin gets its hue from real botanicals like hibiscus, rose petals and berries – not artificial colouring.
It hits the sweet spot Think the sophistication of gin with the easy-going charm of rosé. What’s not to love?
Whether you’re mixing up a cocktail or gifting a bottle, pink gin is here to stay – bold, beautiful, and distinctly South African, thanks to the visionaries at Musgrave.
Roadhouse Gin Shake
Fun and frivolous this grown-up take on a roadhouse shake is a chilled crème-based gin fizz that sings with blackberry and rosewater flavours. Rosy, lemony, creamy and cheeky.
You’ll need: 50ml Musgrave Pink Gin; 2 bar spoons of Blackberry jam; 10ml sugar syrup; 15ml fresh lemon Juice; 1 rosemary sprig; 25ml fresh cream; tonic
What to do: Add all the ingredients except for the tonic into a shaker, stir and add lots of ice. Shake vigorously for 15 seconds. Double strain into a chilled glass and top with chilled tonic water. Garnish with a rosemary sprig and a blueberry.
Details: musgravespirits.com
