Let’s be honest, South Africans love deeply, whether it’s our partners, our families, or our close friends. However, when Valentine’s Day rolls around, the pressure to say it out loud can suddenly feel… weirdly difficult.
That’s the thing about love; it’s real, but expressing it can come with a little fear, a little cringe, and a whole lot of ‘gwababa’ (that awkward moment where your heart is full, but your mouth forgets how words work).
This Valentine’s Day, Cadbury Dairy Milk is tapping into that perfectly human awkwardness, and inspiring fans to share from the heart with a simple gesture that makes saying the words that much easier.
Cadbury Dairy Milk Share From The Heart is a light-hearted call to action that reflects how we can really show love in an authentic way. Cadbury is inviting South Africans to laugh, relate, and maybe find the courage to be a little more heartfelt, even if it comes out clumsy.
This Valentines month look out for delicious Cadbury Dairy Milk slabs wrapped in special messages of love in an array of South African languages to help you find your true voice.
WIN!
While saying the ‘L’ word may be difficult, saying it in the city of love, Paris, is much easier. Which is why Cadbury is also rewarding fans this Valentines Day with the opportunity to win an all-expense paid trip for two to Paris.
For those who want to make a dramatic statement in the run up to Valentines Day, enter your detail and message and see your heartfelt messages come alive, on digital billboards across South Africa.
Visit Cadbury.co.za or cadbury_sa on Instagram for more details.
*T’s & C’s apply
