Beauty trends may come and go, but after nearly almost a decade in the industry, Wesley Singh believes confidence, healthy skin and authenticity will always be in style.
Beauty trends come and go with every season. One month it’s glass skin, the next it’s bold colour or barely-there makeup. While trends can be fun to experiment with, Wes (as he is better known) believes the foundations of great beauty never really change.
Having spent almost a decade helping clients look and feel their best, Wes has built a reputation for creating polished, confidence-boosting looks. What began with house calls at just 18 has grown into Makeup by Wes, one of Durban’s best-known beauty studios, where he and his team specialise in everything from bridal makeup and hairstyling to premium hair extensions and special occasion looks.
One lesson stands out above all others: healthy skin is the foundation of every great makeup look. Consistent skincare, proper hydration and taking the time to prepare the skin before applying makeup all contribute to a flawless finish that lasts.
Wes also believes makeup should never disguise who you are.
“The best makeup enhances your natural features rather than hiding them,” he says. “When someone still looks like themselves, just a little more confident, that’s when I know we’ve achieved the right result.”
Hair is another essential part of the overall look. Whether it’s a precision cut, expertly applied extensions or fresh colour, Wes says beautiful hair and beautiful makeup work hand in hand to create a polished appearance.
Perhaps the biggest lesson his career has taught him, however, has little to do with cosmetics.
“I’ve seen clients walk into the studio feeling nervous and leave standing taller, smiling brighter and feeling completely different,” he says. “Confidence is always the most flattering thing anyone can wear.”
While social media introduces new beauty trends almost daily, Wes encourages people to treat them as inspiration rather than rules.
“Not every trend suits every face shape, skin tone or lifestyle,” he says. “The best beauty choices are the ones that feel authentic to you.”
The business continues to evolve, with the recent launch of Wes’s fourth cosmetics collection, The Summer of ’99 Makeup Collection, as well as plans for makeup masterclasses and pop-up experiences around the country.
For Wes, helping people feel good about themselves remains the heart of everything he does.
“Our goal has never been to make people look different,” he says. “It’s to help every client look and feel like the very best version of themselves.”
Five beauty lessons from Wes
Healthy skin comes first
Beautiful makeup starts with good skincare. Hydrated, well-prepared skin creates the perfect canvas for long-lasting makeup.
Enhance, don’t hide
The best makeup celebrates your natural features rather than masking them, helping you feel like the best version of yourself.
Don’t overlook your hair
A great cut, healthy colour or beautifully applied extensions can transform your overall look by framing the face.
Confidence is your best accessory
Feeling good about yourself is more powerful than any beauty product. The right makeup should leave you feeling confident, not self-conscious.
Make trends work for you
Use seasonal trends as inspiration, but choose the looks that suit your face, lifestyle and personality.
Details: Follow on socials Facebook: Makeup By Wes, Instagram & TikTok: @Makeup_byWes, book an appointment via WhatsApp: 061 005 5697 or visit makeupbywes.com
