More than just a pretty face … Elaine Boshoff, one of the beauty industry’s fave blonde bombshells, is a business-savy creative who’s going places!
But, she’s not just another pretty face. Sweep away the gorge blonde locks (always styled to a tee), and you’ll find a business-savvy creative with an eye for success.
Elaine Boshoff has been in the industry for almost two decades now, half of which she was part of the driving force behind EA Academy. And now, she’s one of five directors of a budding makeup brand called Smink Emporium.
Elaine’s fascination with beauty and cosmetics was sparked as a little girl when her mother used to bring home expired goodies for testing from her pharmacy job.
“I honed my skills on Barbie dolls and friends’ hair … without the help of YouTube,” she proudly exclaims, “…eventually delving into makeup courses and extra training as I got older. But, before I could pursue it full time, I first had to hustle in the corporate world for a while.”
By the time she entered the beauty industry, she knew how to do her own admin and books, which is always a plus! A few years later, she started EA Academy with her high school bestie Antoinette de Beer.
Today the studio is Elaine’s creative haven. Situated in the heart of Krugersdorp, it offers a range of services from makeup and hairstyling to teaching classes and providing free foundation testing. And she still does a jolly jive each time she gets to beautify a client’s appearance.
Her fave part? “The transformative power of makeup, boosting women’s confidence and leaving them elated. Our recipe for success includes a focus on good services, continuous learning, and a unique style that we believe sets us apart in the industry.”
While Elaine loves both hair and makeup, her heart leans towards the artistic realm of creative glamour makeup. So much so that she placed second in this year’s Arnold’s Classic competition for creative makeups.
Having worked with big names like Karen Zoid, Miss South Africa Natasha Joubert, and power couple LeeAnn Liebenberg and Danny K, Elaine’s ultimate wish list includes Demi Lee Moore and The Kardashians.
Although she’s been a huge MUD makeup cheerleader for around a decade now, she is excited about her Smink Emporium venture and dreams of seeing the product on every cosmetics shelf.
“Even though I love what I do, I’ve been dreaming of doing more than just makeup. I wanted to be a part of the making and building of a professional makeup brand. The best part? I get to use my very own products on my clients. I mean, how cool is that?”
But her aspirations don’t stop here. Elaine not only excels in the beauty industry but also aspires to become a life coach, inspiring others to pursue their goals.
Despite life’s challenges and the recent loss of her beloved gran, Elaine remains motivated by her strong will, positive vibes, and the dream of making Smink a household name. It’s her life motto; “Believe in yourself. What you are is God’s gift to you, and what you become is your gift to Him”, that’s pulled her through the tough times in life.
At home, this passionate hair and makeup stylist loves spending time with her husband, Sarel, and her 11-year-old son, Rivan. And her family-orientated Sundays are perfect for a much-needed break from her bustling schedule.
After a long day of being on her feet, Elaine loves to unwind with a cup of coffee and perhaps indulge in something sweet, too. Her ultimate guilty pleasure, though, involves sushi, retail therapy, and carrot cake with cream cheese.
Her weekly workouts keep her stress-free, while her hidden talents, which include painting, drawing, and transforming old furniture, keep the creative juices flowing. Her timeless dream? The same as any other mom’s. To ensure her son has a bright and protected future.
Elaine is not just a makeup artist. She’s a passionate entrepreneur, a loving mother and wife, and a dreamer who believes in the power of self-confidence and positive vibes. With Smink Emporium on the rise, there’s no doubt that she’s set to achieve some big things in life.
Details: Follow @EAAcademy and @SminkEmporium on Facebook and @eaacademymudwestrand and @sminkemporium on Insta
Holiday hair 101
• Let your hair rest from heat. No straighteners, heat irons, wands or hairdryers.
• If you have blonde hair or highlights, apply a swim spray to protect your hair from salt water and/ or chlorine.
• ‘Tis the perfect season for leave-in conditioners and mask treatments. Just make a messy bun and you’re good to go!
• If your hair feels brittle or damaged after a swim, apply coconut or olive oil after a shower.
• Wearing a hat is the best natural sun protection for your hair there is.
• Protect your hair at the beach by plaiting it before you go.
• Text: ALANICKA LOTRIET. • Photographer: HILDA MANS. • Make-up & hair: ANTOINETTE DE BEER. • Cover dress: VNG DESIGNS. • Venue: AVIANTO.
