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Philantropist at heart

Sholain Perumal, CEO of multiple companies, leads by example, serving as an inspiration for others.

As the CEO of multiple businesses, Sholain demonstrates that with determination, hard work, and a strong sense of purpose, one can excel in the business world. As a leader, she not only manages her businesses but also serves as a role model for others.

The Gold Bar, a gold recycling company offering customers cash for unwanted gold is the largest of her companies with five stores around the country. Sensational Hair, Nails & Beauty Salon is the ultimate happy place in Umhlanga and Cornubia Mall. Sholain’s other ventures include Ballito Seafoods in Odyssey mall, offering fresh seafood daily; Designer Prints, a graphic design and print company; Specialized Accounting, a bookkeeping company; and Redhouse photography, capturing special moments.

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By demonstrating her commitment to women’s empowerment, Sholain Perumal showcases the importance of diversity and equal opportunities in the business realm. Through her leadership, she encourages women to break barriers, pursue their ambitions, and strive for success. By advocating for gender equality and empowerment, she helps create an environment where women can thrive and reach their full potential. She’s also a partner in the Wonder Woman initiative that aims to recognise women making a difference in society.

By being a voice for women empowerment, Sholain Perumal not only transforms the lives of individuals within her organisations but also contributes to broader societal change. Her story is an example of how a CEO can leverage their success and influence to champion important causes, empower others, and drive positive change in both professional and philanthropic endeavours. As the founder of the Now You Can charity organisation, Sholain believes that she can change the world with one act of kindness at a time.

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