Nicky Manning and Josh Oates have been setting up Déjà Moo, a micro-dairy at Fairview Estates in Ballito, for almost a year. They tell us about the challenges and joys that have come with this unique project.
At the heart of Déjà Moo are its cherished Jersey cows: Mabel, Lola, Lily, Bluebell, Meg and Bonnie. Known for their gentle dispositions and large, expressive eyes, these cows hold a special place in their hearts. “ We love them all,” Nicky says. “They’re absolutely like family members to us!” Nicky has a background in infectious diseases of animals and a PhD in veterinary vaccines from the University of Oxford, and her professional expertise spans across animal health and management. Having worked on livestock projects across Europe and Sub-Saharan Africa, she brings a wealth of knowledge and a personal interest in ethical, sustainable farming practices to the micro-dairy.
A SUSTAINABLE CHOICE
Nicky explains that Jersey cows, compared with their black-and-white counterparts, have a lower environmental impact. This reduced footprint is due to their smaller size, which causes less soil erosion, and the breed has more efficient feed conversion ratios. Jersey milk has the highest amount of protein and butterfat, so the cows are well-suited to the production of value-added dairy products.
Unlike most dairies, the calves are raised by their mothers for the first four to six months until they are weaned. Milk-sharing with the calves results in loss of milk income; however, Déjà Moo’s philosophy is that it leads to happier, healthier animals, which results in higher quality dairy products. At peak production, each cow can yield up to
22 litres of milk daily. This milk is then used to make a variety of artisanal dairy products including halloumi, yoghurts and butter at the on-site creamery.
Déjà Moo operates on a herd share model, supplying fresh dairy products to Fairview residents twice a week. Customers join through a small fee and a glassware deposit, promoting sustainability and reducing plastic waste. They plan to expand their offering as the herd grows, delivering locally and supplying farmers’ markets and delis.
SHARING KNOWLEDGE
Education and community engagement are central to Déjà Moo’s mission.The team regularly hosts educational tours, regenerative farming days and school visits, allowing children and adults alike to learn about dairy farming, animal welfare, and sustainable agriculture.
These initiatives foster a greater understanding and appreciation for where food comes from, bridging the gap between consumers and the farming industry, something Nicky and Josh are passionate about.
Launching the micro-dairy hasn’t been without its challenges. The North Coast climate can be difficult to handle, and the grazing lands are affected by years of sugar cane farming. But they have been struck by the support they have received so far. “We’ve developed such a sense of community,” says Nicky. “We’ve made so many friends and connections along the way. It’s been a really fun journey!”
Details: www.deja-moo.co.za; 083 546 9665; hello@deja-moo.co.za
