Building confidence ‘wig by wig’
Looking to add a personal touch to her business ventures, Adél le Roux launched Della Wigs to offer those who suffer from hair loss a boost of confidence in the same way she had after her own struggle with hair loss through the years.
Adél sets herself apart from her competitors by being involved in the day-to-day running of all her business ventures despite being able to maintain success without such involvement. Taking it a step further with Della Wigs, she distinguishes herself by the fact that she wears wigs, advocating her belief in her product.
She recounts that her time at the South African Defence Force (SANDF) was invaluable because it helped her make a success of all her business ventures. “I was fortunate to get accepted in the SANDF where I gained valuable experience and skills, which I still apply each day.” Aside from her wig business, Adél is also the HR/Financial Manager at Nissi Risk Management.
This Women’s Month and moving forward in 2022, Adél plans to “focus on helping women accept themselves the way they are” through her wig business.
TEXT: SAZLY MOSES
