Kefuoe Mophethe is the owner of Kay Nail and Beauty Bar in Bloemfontein. She employs over 15 women and has built a business known for its professionalism, discipline and community impact after starting in a small room in her home.
“Success now feels like peace, purpose, and giving back.”
Kefuoe Mophethe has been running Kay Nail and Beauty Bar for more than 15 years. What began as a small home salon has grown into a successful beauty business with a full team and loyal client base.
She says being recognised in the local business space is not just about personal achievement. “It recognises the work not just from my side but also from the women I’ve worked with and mentored over the years,” she said.
Starting small taught her the importance of consistency. “I would tell my younger self not to chase perfection but to stay consistent. This business started in my home with just my hands and a dream. I would remind her that consistency will take her further than perfection ever could and to always lead with heart, not fear.”
Kefuoe says beauty businesses often require more than technical skills. “Many think it’s all glitz and glamour, but being in the beauty industry requires deep emotional labour, strategy, and sacrifice,” she says. “As women, we’re often expected to carry the emotional load for others while still building a profitable, innovative brand and that balance isn’t easy.”
Despite challenges, she says her family and faith keep her grounded. “I’ve been inspired by many strong, resilient women around me. From clients, mentors, and family members who’ve built their lives with grace despite challenges. Their stories remind me that strength doesn’t always roar; sometimes it’s quiet, consistent, and grounded in purpose. These women have shaped how I lead and how I serve others in my journey.”
Kay Nail and Beauty Bar is known for creating a calm and welcoming environment, something Kefuoe takes immense pride in.
“We don’t just offer beauty services. It’s a space built on care and connection. We pour into our clients emotionally and spiritually. Many clients come for nails but leave feeling seen, heard, and uplifted. That emotional experience is what sets us apart,” she says.
To maintain balance in her life, Kefuoe sets boundaries. “Time with God, rest, and family are sacred to me. I’ve learned that I can’t give from an empty cup. I prioritise quiet moments, self-care, and regularly unplugging from work to reconnect with myself as a woman and mother, not just a business owner.”
Her values – discipline, humility and service – are built into the daily operations of her business. “I start each day with prayer and gratitude. I believe in treating people well, whether it’s a team member or a client. These values have created loyalty, trust, and a solid foundation that has carried my business for over 15 years.”
Today, her view of success looks very different from when she started. “In the beginning, success looked like a busy schedule and growing income. Today, it’s about impact. How many lives I’ve touched and how much my team has grown. Success now feels like peace, purpose, and giving back.”
She recently shaved her head in honour of people close to her who have battled cancer. A gesture that reflects how personal and community life remain at the centre of her work.
“I want to be remembered as someone who led with love, uplifted others, and wasn’t afraid to be vulnerable in her strength. My hope is to leave behind a legacy of courage, kindness, and community.”
Text: JUSTINE FORTUIN Photograph(s): GYPSEENIA LION
