From friendship to the stage, Belinda & Amy have built a music career rooted in authenticity, storytelling, and a deep connection to their South African heritage. Through heartfelt performances, community spirit, and unwavering dedication, the duo continues to inspire fans while crafting songs they hope will outlast them.
In a music industry often dominated by fast-paced trends and two minutes fame, Belinda & Amy stand out as a duo rooted in authenticity, connection, and a shared love for storytelling. Their journey began not on a stage, but in friendship.
The two met in 2019, forming a bond long before music became their shared mission. It was only after Belinda heard Amy sing at a Gallery House songwriter’s evening that she recognised the depth of her friend’s talent. When venues reopened for live music, fate intervened. In the week Belinda’s mother passed away, she invited Amy to join her for a performance, a moment born from grief and support that became the first of many shows together.
Both grew up in deeply musical households. Belinda began writing songs in high school at the age of 15 while studying classical guitar, later joining her first rock band at varsity. Amy’s earliest memories are of her grandfather singing fados at the table, and by 13, during her “emo phase,” she had written her first song.
Their South African heritage flows naturally through their work. “Stories are part of being South African. Although we come from different backgrounds, so many experiences are parallel simply because we live here,” they say.
Having shared stages with some of South Africa’s prominent stars like Karen Zoid, Francois van Coke, and Jack Parow, the duo has learned an invaluable lesson, which is to always remain unapologetically themselves. “There’s space for everyone in the South African music industry.”
As an independent duo, Belinda and Amy faced a lot of challenges in their musical journey. They described balancing the business side with creativity can feel like “seventy percent chaos”, but their philosophy is to stay grounded, keep going, and embrace every opportunity that comes their way.
Having achieved so much in their career, the band has established a fan base that loves them dearly and naturally they are younger generations who aspire to be like them one day. Their advice to aspiring artists is as practical as it is heartfelt: “Don’t expect anyone to do things for you. Keep learning, do the work, and stay humble.”
Looking ahead, Belinda & Amy are brimming with excitement. They have been hard at work, adding the finishing touches on their upcoming release, an Afrikaans ballad titled “In die wind”. Besides working on new music, their music video for “Toring” has been nominated for the 2025 Afri-Indie Awards. They are also pouring their energy into the Tjommies, Tunes & Tekkies project – a collaboration with Nicole & Jalani from At the Office in Heuwelsig, where they’ll cycle 160km to commemorate of Women’s Month.
Looking back at their journey, the duo express deep gratitude for the unwavering support from the Bloemfontein and Central South African community. “Music brings people together,” they say, “and that’s what we take pride in.”
As for their legacy? They hope their songs and the emotions they put out while performing will outlive them. “People are forgotten, but good songs, and how they made people feel, last forever. We hope to leave one or two of those behind.”
Instead of chasing fame or headlines, they measure success in shared moments – the smiles in a crowd, the voices singing along, the quiet car rides where someone presses replay. To them music is a bridge, a time capsule, and a gift they get to share. And as long as there are people willing to listen, they’ll keep writing, playing, and pouring pieces of themselves into every note. Because for this duo, the journey is far from over, the best verses have yet to be written.
Text: Clement Matroos Photographs: Gypseenia Lion
