Bold, brave and benevolent, Shirly Hyland drives lifelong learning through innovation, resilience and a passion for empowering individuals and communities.
Leadership has always been about courage, compassion and creating opportunities for her. As director of the Kovsie Phahamisa Academy at the University of the Free State, she has built a career rooted in impact, innovation and lifelong learning.
If the academy had a personality, she says it would be bold, brave and benevolent, three words that mirror the way she leads. “The academy within the UFS brand has tremendous potential,” she says. Unlocking that means rethinking how universities connect with industry, government, people and communities.
Her journey has been shaped by defining moments, from funding surprises and system breakdowns to policy concerns. “There were many moments of uncertainty, but I chose to see every challenge as an opportunity to change, learn, grow and pay it forward.”
Stepping into leadership at the academy was one of those opportunities. “We had to build credibility, develop new partnerships and create a culture that embraces innovation while maintaining academic excellence.”
When she first started, success looked like numbers, more programmes, participants and revenue. Today, it has transformed into something deeper. “Success is seeing a short learning programme change someone’s career, watching a community benefit from new knowledge.”
Shirly says many misunderstand the academy’s role, believing it simply coordinates programmes, when in reality it is an entrepreneurial hub, focused on governance, strategy, partnerships and lifelong learning that has real life impact.
She credits much of her growth to mentors who were her line managers – Professors Engela van Staden and Anthea Rhoda – who shaped her resilience and authenticity as a leader.
Her go to power move on a difficult day is engaging with her team. “When decisions become difficult or challenges seem overwhelming, the team reminds me why the academy exists and that is to create opportunities for people to learn, grow and improve their lives,” she says.
Her advice to her younger self? “Be bold, brave and benevolent! Don’t wait until everything feels perfect.”
Outside of work, Shirly finds joy in spending quality time with her husband and dogs, gardening, baking and travelling, but after a long day, it’s always a walk in the fresh Free State air to recharge.
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Text: SIBONGILE SELOMANE Photograph: KALEIDOSCOPE

