Uncommon Gem Collection, where fashion and law converge
Fashion is that one aspect of life that never goes out of style. This is according to 26-year-old entrepreneur and attorney and anti-money laundering specialist at PH Attorneys, Elani van Coller, who finally has the chance to live out her childhood dream of creating a clothing brand.
True to its name, Uncommon Gem Collection, is a local clothing brand created to make every woman feel confident, strong, and worthy. All it took was a leap of faith and a vision to create this nationwide brand.
Elani aims to create a space where every woman can be unapologetically themselves by expressing their unique and true style.
“With the brand, I have used my style to create a limited edition, and exclusive and unique outfits that can be worn by any woman of any age. These items can be worn to any event and give every woman that bold yet elegant look,” she says.
Elani’s love for creativity and drive for making an impact in society is at the backbone of her venture, making it much more than just a clothing brand for her. “I decided to use this hobby, passion, and vision to create a platform that enables me to create and design my own unique and authentic clothing range that allows me to use it to create employment opportunities and to do my part to give back to society.”
Materials are handpicked to ensure that clients are dressed in a style that is unique for any occasion.
“I have always had a love for fashion and loved experimenting with colours, patterns, and styles to create an uncommon look that you won’t see every day. Creating and designing uncommon pieces is what makes me love the fashion industry. There is no right or wrong in fashion and you can create whatever you feel is the style you want to put out in the world.”
Elani highlights that as much as any business will have risks and obstacles, the most important lesson to learn is that you need to be open-minded, adaptable, and think on your feet to make your vision a reality, even though you may face some obstacles.
“You must stay true to yourself and your vision and be unapologetically yourself and reflect that in your brand. It is important to stay focused, determined, and consistent with your approach and face each obstacle head-on because, at the end of the day, it develops you and helps you grow as a person and businesswoman,” she advises.
Elani’s three must-haves for your
wardrobe
:
Firstly, in my opinion, every woman should have that one-of-a-kind dress that can be worn to any event, whether you are going to the mall or going to a party, you should always have that one dress that can be used for any event. Secondly, an authentic and timeless blouse with either fine detail, texture, or a bold statement bowtie is a must-have item. You will always stand out whether you are at work or attending a kitchen tea. Thirdly, a perfect pencil skirt which you can mix and match with your blouses should always be part of your wardrobe. A pencil skirt can be used in all seasons and gives that strong and fierce look but still has that feminine and elegant feel to it, and that is exactly what we as women are.
As the winter collection launched in June, there is still enough time to take a look at what is in store on Facebook (Uncommon Gem Collection) or Instagram (uncommon_gem_collection). Feel free to send an email to [email protected] for more looks.
Text: GYPSEENIA LION Photo’s: SUPPLIED
