As a brand rooted in generosity, Cadbury Dairy Milk has launched a campaign asking South Africans to “Give a Little Thanks this Festive Season” – a reminder that acts of generosity don’t have to be grand gestures for them to be felt and remembered.
South Africa is a nation seeped in the spirit of Ubuntu, however, according to the Charities Aid Foundation (CAF) 2022 World Giving Index, the nation’s global generosity ranking has dropped significantly since 2021.
Cadbury is asking all South Africans to help light up Mzansi with heartfelt thank you’s through the Cadbury GeneroCity Map. A digital platform which visually tracks how each South African province ranks based on the moments of sharing, generosity, kindness, and selflessness individuals share during the festive season.
Reignite the spirit of generosity at the Cadbury GeneroCity Studios
South Africa’s most loved chocolate is bringing the people of Mzansi even more opportunities to express their generosity when they visit the Cadbury GeneroCity Studios. Everyone is invited to immerse themselves in a memorable festive experience when they visit the Mall of Africa in Waterfall, Johannesburg from the 12th to the 24th of December or the Gateway Theatre of Shopping in Durban from 19th to 23rd December.
Step into a world of generosity
Get ready to be whisked away into a magical world of generosity and explore all the ways you can give a little thanks this festive season.
Step 1: Step inside and navigate the GeneroCity Map to understand how your kindness will make a difference.
Step 2: Craft your unique message of thanks – choose between sharing heartfelt digital notes or personalise it further by recording a video message.
Step 3: Add your message to the Cadbury Post Box and watch as magic is injected into your heartfelt thank you.
Step 4: Snap a picture, with your personalised Cadbury Festive slab, in front of the GenerosiTree.
Step 5: Join Cadbury in sharing a million ways to say “thank you” this festive season.