After nearly 17 years of treating thousands of women at The Laser Beautique, there is one thing that continues to surprise me.
It’s not the number of women who struggle with unwanted hair, pigmentation or skin
concerns.
It’s how many women feel embarrassed to talk about their intimate health.
Almost every week, a client will quietly ask, “Is this normal?” or “Can I ask you
something that’s a bit embarrassing?” They’ll ask about discharge, odour, periods, ingrown hairs, shaving, waxing, intimate dryness or irritation. Often, they’ll tell us they’ve been too embarrassed to ask anyone else, not even their mother, their friends or their doctor. That, to me, is the real issue.
As women, we’ve become much better at talking about mental health, confidence and self-care. We proudly invest in skincare routines, gym memberships and wellness. Yet when it comes to looking after one of the most important parts of our bodies, many women still feel uncomfortable even saying the words out loud. This Women’s Month, I believe it’s time to change that.
One of the biggest lessons I’ve learnt through my career is that confidence isn’t just about looking good, it’s about feeling comfortable in your own body and understanding it. That confidence starts with education.
Many young girls begin puberty without really understanding what’s happening to their bodies. They have questions about periods, discharge, odour and body changes, but often don’t know who to ask. Too many mothers feel uncomfortable having these conversations, hoping schools will cover them instead. Schools certainly have an important role to play, but nothing replaces open, honest conversations at home.
Our daughters deserve to know that every menstrual cycle is different. They deserve to understand what’s normal, what isn’t, and when they should seek medical advice. They deserve to know that asking questions about their bodies should never feel embarrassing. Even something as simple as choosing between pads, tampons or period underwear can feel overwhelming when nobody explains the differences.
Pads are familiar and easy to use, tampons offer convenience for sport and swimming, while period underwear has become an increasingly popular reusable option that many women find comfortable and environmentally friendly. There isn’t one right choice, there’s only the choice that’s right for each individual woman. The same applies to intimate grooming.
Some women prefer to leave their pubic hair completely natural, others trim it, shave, wax or choose laser hair removal. There is no right or wrong decision. For women who do remove their hair, however, maintaining healthy skin afterwards is important. We regularly see women struggling with razor bumps, ingrown hairs, irritation and dryness caused by shaving or waxing. Helping women manage these concerns has been part of our work for many years.
It was these conversations, and the needs we were seeing every day, that inspired us to develop BeauBalance.
We wanted to create a product that women could confidently include in their self-care routine without worrying about harsh ingredients or unnecessary fragrances.
BeauBalance is a gentle, pH-balanced intimate wash that also doubles as a shaving
foam, making intimate care simple and convenient. Formulated with soothing Aloe Vera, hydrating Cucumber Extract and mild plant-based cleansers, it gently cleanses without disrupting the skin’s natural balance while helping to soothe irritation after shaving or waxing. Lactic Acid helps support a healthy intimate pH, and because it’s suitable for daily use, it offers women a simple way to care for sensitive intimate skin.
For me, though, BeauBalance is about more than the product itself. It’s about giving women permission to prioritise intimate self-care in the same way we prioritise the skin on our faces or the rest of our bodies.
Women’s Month is a reminder that empowering women isn’t only about celebrating achievements. It’s also about giving women the confidence to understand their bodies, ask questions without shame and make informed choices about their health. Because confidence begins with knowledge. And there should never be anything embarrassing about caring for your body.
Article by Tzvia Hermann, Founder of The Laser Beautique.
