Prime brings a mixed-genre programme with the best local up-and-coming acts to Cape Town and Johannesburg on 30 and 31 October.
A comic-book character, a favourite music-video look or a reference only the group chat understands: this Halloween, the outfit is part of the plan. Prime brings its music and style community together at Club Paradise in Cape Town on Friday, 30 October, and Residency in Johannesburg on Saturday, 31 October, for two nights that invite guests to turn pop culture into personal style.
Guests are encouraged to dress up, whether that means recreating a familiar character, revisiting a favourite era or putting together an original look with friends.
Both nights will feature a mixed-genre programme with the best local up-and-coming acts. Prime’s instruction for the weekend is direct: “No aura farming – please dress up and have fun.”
The Halloween editions follow Prime’s Ed Hardy activation at Studio88 Sandton City on Saturday, 24 October. The in-store collaboration brought Prime’s interest in music and personal style into a retail setting ahead of this weekend’s events.
Advance tickets for both Halloween editions are listed from R100 on Quicket. Both events are strictly 18+.
Cape Town — Friday, 30 October at Club Paradise, 9 Albertus Street, District Six. Starts 8pm. Tickets from R100 via Quicket
Joburg — Saturday, 31 October at Residency, Lemon8 Studios, 34 Webber Street, Selby. Starts 9pm. Tickets from R100 via Quicket

