A universal symbol of happiness and confidence, there’s nothing more attractive than a pearly white smile. After all, research has shown us that the mere act of smiling can help lift your mood, lower stress and even boost your immune system.
Whether patients want a confidence boost or to look their best for a specific occasion, whitening remains the most-requested cosmetic dental procedure. Today’s patients want whitening options that fit their lifestyle and fast results with little or no discomfort. They want whitening that makes their special moments even brighter, giving them the confidence to truly smile.
Registered Dental Hygienist, Teeth Whitening and Aesthetic Specialist, Emma King who also heads up Philips Zoom Africa’s marketing and training shares the benefits of professional teeth whitening:
- It’s the easiest and most affordable way to improve your smile.
- It’s the best anti-aging medicine around – whiter teeth can take years off of a person’s face, whilst discoloured teeth can make you look older than you actually are.
- It’s an instant confidence booster and can help with self-confidence in both social circles and the work place.
- It improves self-esteem.
- Teeth look healthier and cleaner, thus improving one’s appearance.
- It helps kill bacteria that may cause gum disease and/or tooth decay.
- It tends to take the focus away from crowded teeth, making them less noticeable.
- When our smile looks good we smile more, and when we smile more we’re happier – whiter teeth make happier people!
- You no longer need to shy away from smiling in pictures.
“Most patients that have their teeth whitened tend to improve their oral hygiene post having their whitening done (visiting their hygienist more regularly, better brushing and flossing and using the correct oral products at home etc.) and as a result the overall condition of their mouth improves, resulting in a decrease in dental work and therefore less drilling and filling,” says Emma.
There are many causes of tooth discolouration. Some of the most common include the consumption of coloured foods and drinks (coffee, tea, red wine) and smoking.
“I’ve noticed an increase in patients who are either heavy smokers and coffee or wine drinkers significantly reduce their intake as they don’t want to ruin their newly whitened teeth. Many stop smoking altogether, leading to an overall improvement in their general health.
Furthermore, having your teeth whitened is the least invasive way to change your smile – no drills or injections and when whitened by a trained and qualified dental clinician, you can be assured that factors such as the health of your teeth and gums will be guaranteed. I won’t do any whitening unless the gums are in good condition, and I encourage my patients to continue seeing me for regular check-ups and a cleaning every six months.
There are many unregistered products being used to whiten teeth by non-dental professionals. Although some of these products may be cheaper and easier, you always need to consider the long term damage.
“Whitening is easy to maintain. Insist on having professional trays made so you can do a little bit of monthly home whitening (as little as 30 mins per month) to keep the colour looking good for years,” concludes King.
Achieving healthy, beautiful white teeth is easier than you think. With the World’s leading whitening brand, Philip Zoom’s new Endless Whitening agreement, they offer not only WHITER TEETH FOR FREE FOR LIFE, but healthier teeth too! After your initial investment to take care of your smile, they’ll help you maintain those results for FREE for Life.
Visit any one of Philips Zoom’s free Whitening for Life practices, sign the endless whitening agreement and, receive two free take-home whitening syringes along with customised whitening trays at your first appointment. For your commitment, you will receive a free whitening syringe at every six months follow up appointment.
For more information, visit www.zoomwhitening.co.za