The Sharks have officially entered a new chapter, unveiling a refreshed identity that looks to the future while celebrating 30 years of Sharks history – and we were there to capture the unveiling. The evolution goes beyond a new badge, with refreshed visual identities, a new performance and lifestyle apparel range developed with Reebok, a reimagined Shark Cage and a new e-commerce platform on the way. But at the heart of it all is the same Black and White that generations of players and supporters have worn with pride. As Sharks Rugby Club CEO Shaun Bryans put it on the night: “Our badge has evolved. Our core never will.”
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