Florals motifs in sunny yellow, wide-leg high waistband pants, soft pastels tones and denim. Just a few trends that will rise to the top this year.
Ulrike Bollmann, owner, designer and founder of UR Italian, chats about what we can expect to find on the shelves this summer season and adds a few fashions tips we can all benefit from.
What trends can we expect to see?
How does your garden grow? We are bringing the floral motifs in sunny yellow and warm earth tones! Including wide-leg pants … After sweatpants experienced a real fashion hype last year, pants with wide legs are now in trend. Wide-leg pants should be comfortable and look stylish at the same time. The fashion trend for 2021 is wide trousers with a high waistband that conjure up a great waistline. Graphic prints and soft pastel tones will continue to be a trend throughout. As part of the retro revival, we will see denim jeans in Spring and Summer. Not just jeans – also denim blazers, dresses and fun accessories.
What is one fashion accessory a woman should always have in her closet and why?
A good pair of Jeans – I don’t know any woman who does not own at least one good pair of jeans. A good pair of fitting jeans are a true styling all-rounder. You can wear them sportily with sneakers, with a blouse suitable for the office or with high heels and a top for a night out.
What is your definition of the perfect date night ensemble?
Don’t disguise yourself! Don’t wear anything that you don’t feel comfortable in unless you want to spend the evening adjusting the oversized neckline of your blouse instead of listening carefully to your date. Instead, it’s best to choose your current favourite piece, in which you find yourself feeling most comfortable and beautiful, as the starting point. Then you style around this piece as your base – depending on the specific date and the location.
Should women wear white?
Wearing white comes with a lot of myths, doubts, and hesitation. And with so many fickle fashion rules surrounding the colour, it’s no wonder women feel more comfortable sticking to darker hues instead. But it is an incredibly beautiful colour to wear. One of our favourite ways to style a white button-down shirt is with a great pair of jeans—you can never go wrong with that. For the perfect summer look – white shorts have a way of making even the simplest outfit feel instantly polished and chic. So YES, women should wear white.
How does UR Italian stay ahead of the game when it comes to fashion trends?
A collection is always designed one year in advance – this means that trends are analysed and interpreted at least one year before they hit the market in the form of fashion. This allows us to bring the latest collections to the market all over the world – whether it is Summer or Winter. We are also able to track the current European trends ahead of South Africa and bring in new, fresh styles to the South African market before our competitors do.
UR Italian offers unique and exclusive collections of accessories, handbags, shoes, and belt designs which come directly from their factory in Italy, straight to South Africa for South Africans. Founded in 2018, the team behind the brand have been working together successfully in the fashion business for more than 10 years. They produce only a handful of each item which means their clothing is exclusive to the buyer.